NEW YORK, NY, April 18, 2025 —
AI stylist and digital closet app Alta has quickly become a daily habit for users worldwide, with over 100 million generated outfits, #1 rankings on the App Store across multiple countries, and a 4.9-star rating. Alta’s rapid growth has led to national exposure, including a recent segment on Good Morning America, where the app’s core features — trip planning, styling a single item, and virtual avatars — were demonstrated live.
Alta lets users digitize their closets through photo uploads, product links, receipts, or database search. One of its most popular features, Prettify, transforms inconsistent clothing images into a clean, editorial look. Alta then builds daily outfits personalized to the user’s weather, lifestyle, and existing wardrobe, while tools like trip planning, outfit prompts, and lookbooks support more situational styling.
Rather than encouraging more consumption, Alta addresses a common inefficiency: most people wear only a small percentage of their wardrobe on repeat. By learning from user behavior over time, the app creates new combinations from pieces users already own, helping make getting dressed less repetitive and more intuitive.
