Our latest features, interviews, and coverage.
“Alta’s avatars allow users to see a look on a range of figures before they commit, and to virtually style items with other RTR pieces. Shoppers no longer have to imagine the outfit, they can instantly see it.”
“Users can now style their Alta Avatars with e.l.f. makeup alongside outfits, bringing beauty and fashion together in one AI styling experience.”
“Alta provides a fully comprehensive, occasion specific styling to 16,000 Rent the Runway SKUs, with complete outfits and realistic avatars to visualize how each piece can be worn.”
“Just one-year after launching on the App Store, Alta brings the Clueless closet to life — and earns one of advertising’s most coveted honors.”
“Apple celebrates Alta, the AI stylist chart-topping the App Store, at the WWDC 2026.”
“The bane of my existence is my closet, in the sense that it can never be clean…This is brilliant.”
“ALTA founder Jenny Wang joined host Jennifer Lahmers for a conversation about the future of AI-powered personal styling and the inspiration behind building ALTA.”
By Michael Strahan, Rebecca Jarvis and Morgan Norwood
“Alta joins “GMA” live to share the details of the fashion app and how it can transform a closet.”
“With the help of AI and open source models like SAM, Alta is helping people express their personal style and make the most of their wardrobes.”
By Emma Rayder
“The AI styling and closet app Alta—which was inspired, in part, by Cher’s infamous closet in Clueless—has a trip planning mode that lets users input their destination, travel dates, luggage size (carry on vs. checked bag), and activities for tailored packing suggestions.”
By Tamron Hall
“We learn how this app can help you make the most of your wardrobe.”
By Tamron Hall
“Tam Fam members show how the Alta app can guide anyone in styling themselves and using their wardrobe to its fullest.”
By Rosanna Scotto
“Anchor Rosanna Scotto hosts Alta on the Good Day New York morning show.”
By Dominic-Madori Davis
“Near the bottom of Public School’s product page, there is an icon that says Style with Alta.”
By Aldo Araujo
“A partnership with A.I. styling app Alta is providing Altuzarra customers with an opportunity to explore, style and try-on holiday looks on their in-app Alta avatar.”
By Forbes Editors
“Alta spotlight at the Forbes Summit in Columbus, Ohio.”
By Dale Arden Chong
“AI also becomes a kind of personal stylist and shopper for each user, learning their personal preferences over time.”
By Jessica Kwon
“Alta, the AI personal styling and shopping tool announced on Thursday a new partnership with Poshmark. Users will be able to discover and style Poshmark finds with the apparel they already own that’s loaded into the app, à la the “Clueless” virtual closet.”
By Emma Burleigh
“Celebrity stylist Meredith Koop says the “brilliant” mind behind LVMH-backed AI stylist Alta sold her on investing in the technology.”
By Mark Sullivan
“For bringing AI to personal styling: Alta built a personal AI stylist app that generates outfits whether they’re dressing for a board meeting in Switzerland or a summer wedding in Napa.”
By TIME Editors
“AI Outfit Maker Alta generates personalized outfits based on your closet, lifestyle, budget, and weather, for any day, event, or upcoming trip. Users can also create an Alta Avatar to try-on outfits in their virtual dressing room.”
By Maghan McDowell
“Alta lets people digitise their wardrobes and save daily outfits on their own mini-mes… blends pieces that a consumer already owns with suggested items, based on styling prompts.”
By Amy O’Brien
“Alta [is] using AI diffusion models — the latest, most advanced type of generative AI for creating novel, hyperrealistic images — to create digital twins from a handful of selfies and full-body images that users are required to upload”
By Alexis Bennett Parker
“Alta makes it incredibly easy to create a digital archive of your wardrobe, complete with outfit-planning tools. With a few taps, you can style outfits on your own digital avatar and test out how new pieces might pair with what you already own.”
By Aldo Araujo
“Back in April, CFDA and Alta partnered to give our members and designers the opportunity to engage with the application, which serves as a personal style companion helping users discover what to wear and what to buy.”
By Amy O’Brien
“Alta is building the AI stylist of the future, making getting dressed smarter, more sustainable and deeply personal. Alta is helping users shop and style with confidence using their own wardrobes, lifestyles and preferences.”
By Erin McLaughlin
“Alta’s outfit selections are based on personal style preferences and the weather forecast, and like in Clueless, lets you create an AI-generated avatar to model the outfit selections.”
By Natasha Harding
“Once I got into the rhythm of uploading my wardrobe and letting it suggest outfits – especially with pieces I love but rarely wear – I was genuinely surprised by the results.”
By Malique Morris
“Alta, for example, started generating packing lists for users’ upcoming travel plans based on the city and climate after users asked for it. Later this year, it will begin recommending items a user needs to purchase ahead of a trip.”
By Amy O’Brien
“Alta’s app lets users create their own personal avatars and upload items to their virtual wardrobe inventories. They can ask the AI agent what they should wear for a specific occasion, while giving it feedback when it throws up a suggestion they wouldn’t wear.”
By Emma Hinchliffe
“Alta is a fashion startup that resembles the famous closet technology from Clueless—users can create avatars of themselves, incorporate their actual wardrobes, and get AI-driven help styling outfits.”
By Dominic-Madori Davis
“For example, a person can ask Alta what the best outfit might be for, say, TechCrunch Disrupt, and the AI will offer suggestions and present a lookbook of outfits.”
By Jessica Kwon
“Alta’s personal shopper tool curates apparel recommendations based on factors like users’ current wardrobe, lifestyle, budget, occasion and weather, and allows customers to virtually “try on” outfit recommendations using digital avatars.”
By Chloe Aiello
“Alta is powered by a dozen different underlying models pieced together including computer vision and proprietary models.”
By Hannah Kahn
“Backed by supermodels Jasmine Tookes and Karlie Kloss, as well as E! News host Keltie Knight, the Alta app offers personalized outfit ideas with a virtual try-on and inspo feed.”
By 김다영 에디터
“CFDA가 디자이너들에게 새로운 고객층과 연결할 기회를 제공하고자 AI를 기반으로 한 패션 앱인 알타와 파트너십을 맺었다.”
By Lisa Lockwood
“Alta, a personal styling app powered by AI that helps users figure out what to wear and what to buy, has forged a partnership with the Council of Fashion Designers of America.”
By Aldo Araujo
“Have you ever been stuck on what to wear? Well, Alta is here to help—with the help of a little artificial intelligence.”
By PYMNTS
“At Alta, we maintain personalized AI experiences for each consumer that reflects their own unique style and point of view.”
By Maghan McDowell
“Alta will use generative AI to recommend what people should wear from their closet based on details such as weather, personal style and what’s in the calendar.”