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Our latest features, interviews, and coverage.

Alta Is the Smart Closet We Were Promised in Clueless
Elle

Alta Is the Smart Closet We Were Promised in Clueless

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Alta makes it incredibly easy to create a digital archive of your wardrobe, complete with outfit-planning tools. With a few taps, you can style outfits on your own digital avatar and test out how new pieces might pair with what you already own.
Alta Rings the Nasdaq Closing Bell with Bach Mai
CFDA

Alta Rings the Nasdaq Closing Bell with Bach Mai

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Back in April, CFDA and Alta partnered to give our members and designers the opportunity to engage with the application, which serves as a personal style companion helping users discover what to wear and what to buy.
9 fashion tech startups to watch, according to investors
Vogue Business

9 fashion tech startups to watch, according to investors

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Alta is building the AI stylist of the future, making getting dressed smarter, more sustainable and deeply personal. Alta is helping users shop and style with confidence using their own wardrobes, lifestyles and preferences.
Personal AI Stylists Hit the Market
NBC News

Personal AI Stylists Hit the Market

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Alta’s outfit selections are based on personal style preferences and the weather forecast, and like in Clueless, lets you create an AI-generated avatar to model the outfit selections.
How Investors Fell Back in Love With Fashion Tech
Business of Fashion

How Investors Fell Back in Love With Fashion Tech

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Alta, for example, started generating packing lists for users’ upcoming travel plans based on the city and climate after users asked for it. Later this year, it will begin recommending items a user needs to purchase ahead of a trip.
What is agentic AI and what should brands know about it?
Vogue Business

What is agentic AI and what should brands know about it?

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Alta’s app lets users create their own personal avatars and upload items to their virtual wardrobe inventories. They can ask the AI agent what they should wear for a specific occasion, while giving it feedback when it throws up a suggestion they wouldn’t wear.
Consumer AI is Being Transformed
Fortune

Consumer AI is Being Transformed

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Alta is a fashion startup that resembles the famous closet technology from Clueless—users can create avatars of themselves, incorporate their actual wardrobes, and get AI-driven help styling outfits.
AI Personal Shopping Tool Alta Raises $11 Million
Business of Fashion

AI Personal Shopping Tool Alta Raises $11 Million

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Alta’s personal shopper tool curates apparel recommendations based on factors like users’ current wardrobe, lifestyle, budget, occasion and weather, and allows customers to virtually “try on” outfit recommendations using digital avatars.