Forbes•
Spotlight: Bringing The "Clueless" Closet To Life
By Forbes Editors
“Alta spotlight at the Forbes Summit in Columbus, Ohio.”
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Press
Our latest features, interviews, and coverage.
Elle•
Many Have Tried to Make the Clueless Closet a Reality. Jenny Wang Cracked the Code.
By Dale Arden Chong
“AI also becomes a kind of personal stylist and shopper for each user, learning their personal preferences over time.”
Business of Fashion•
AI Styling Tool Alta Partners with Poshmark
By Jessica Kwon
“Alta, the AI personal styling and shopping tool announced on Thursday a new partnership with Poshmark. Users will be able to discover and style Poshmark finds with the apparel they already own that’s loaded into the app, à la the “Clueless” virtual closet.”
Fortune•
Why Michelle Obama’s stylist invested in the LVMH-backed AI styling platform Alta: ‘It was a no-brainer’
By Emma Burleigh
“Celebrity stylist Meredith Koop says the “brilliant” mind behind LVMH-backed AI stylist Alta sold her on investing in the technology.”
Fast Company•
Next Big Things in Tech 2025
By Mark Sullivan
“For bringing AI to personal styling: Alta built a personal AI stylist app that generates outfits whether they’re dressing for a board meeting in Switzerland or a summer wedding in Napa.”
TIME•
The Best Inventions of 2025
By TIME Editors
“AI Outfit Maker Alta generates personalized outfits based on your closet, lifestyle, budget, and weather, for any day, event, or upcoming trip. Users can also create an Alta Avatar to try-on outfits in their virtual dressing room.”
Vogue Business•
Do you want to be your own e-commerce model?
By Maghan McDowell
“Alta lets people digitise their wardrobes and save daily outfits on their own mini-mes… blends pieces that a consumer already owns with suggested items, based on styling prompts.”
Vogue Business•
Virtual try-on 2.0: Will it change the way we shop?
By Amy O’Brien
“Alta [is] using AI diffusion models — the latest, most advanced type of generative AI for creating novel, hyperrealistic images — to create digital twins from a handful of selfies and full-body images that users are required to upload”
Elle•
Alta Is the Smart Closet We Were Promised in Clueless
By Alexis Bennett Parker
“Alta makes it incredibly easy to create a digital archive of your wardrobe, complete with outfit-planning tools. With a few taps, you can style outfits on your own digital avatar and test out how new pieces might pair with what you already own.”
CFDA•
Alta Rings the Nasdaq Closing Bell with Bach Mai
By Aldo Araujo
“Back in April, CFDA and Alta partnered to give our members and designers the opportunity to engage with the application, which serves as a personal style companion helping users discover what to wear and what to buy.”
Vogue Business•
9 fashion tech startups to watch, according to investors
By Amy O’Brien
“Alta is building the AI stylist of the future, making getting dressed smarter, more sustainable and deeply personal. Alta is helping users shop and style with confidence using their own wardrobes, lifestyles and preferences.”
NBC News•
Personal AI Stylists Hit the Market
By Erin McLaughlin
“Alta’s outfit selections are based on personal style preferences and the weather forecast, and like in Clueless, lets you create an AI-generated avatar to model the outfit selections.”
The Handbook•
I Let An AI Stylist Choose My Outfits, Here’s How It Wente
By Natasha Harding
“Once I got into the rhythm of uploading my wardrobe and letting it suggest outfits – especially with pieces I love but rarely wear – I was genuinely surprised by the results.”
Business of Fashion•
How Investors Fell Back in Love With Fashion Tech
By Malique Morris
“Alta, for example, started generating packing lists for users’ upcoming travel plans based on the city and climate after users asked for it. Later this year, it will begin recommending items a user needs to purchase ahead of a trip.”
Vogue Business•
What is agentic AI and what should brands know about it?
By Amy O’Brien
“Alta’s app lets users create their own personal avatars and upload items to their virtual wardrobe inventories. They can ask the AI agent what they should wear for a specific occasion, while giving it feedback when it throws up a suggestion they wouldn’t wear.”
Fortune•
Consumer AI is Being Transformed
By Emma Hinchliffe
“Alta is a fashion startup that resembles the famous closet technology from Clueless—users can create avatars of themselves, incorporate their actual wardrobes, and get AI-driven help styling outfits.”
TechCrunch•
Alta raises $11M to bring ‘Clueless’ fashion tech to life with all-star investors
By Dominic-Madori Davis
“For example, a person can ask Alta what the best outfit might be for, say, TechCrunch Disrupt, and the AI will offer suggestions and present a lookbook of outfits.”
Business of Fashion•
AI Personal Shopping Tool Alta Raises $11 Million
By Jessica Kwon
“Alta’s personal shopper tool curates apparel recommendations based on factors like users’ current wardrobe, lifestyle, budget, occasion and weather, and allows customers to virtually “try on” outfit recommendations using digital avatars.”
Inc•
Fashion Victim? This AI-Powered App Is Finally Bringing the ‘Clueless’ Closet to Life
By Chloe Aiello
“Alta is powered by a dozen different underlying models pieced together including computer vision and proprietary models.”
US Weekly•
Jasmine Tookes Shares Spring and Summer Outfit Ideas Inspired by the AI Stylist App Alta
By Hannah Kahn
“Backed by supermodels Jasmine Tookes and Karlie Kloss, as well as E! News host Keltie Knight, the Alta app offers personalized outfit ideas with a virtual try-on and inspo feed.”
WWD Korea•
미국 패션 디자이너 협회(CFDA), AI 기반 스타일링 앱 알타와 파트너십 체결
By 김다영 에디터
“CFDA가 디자이너들에게 새로운 고객층과 연결할 기회를 제공하고자 AI를 기반으로 한 패션 앱인 알타와 파트너십을 맺었다.”
WWD•
CFDA Forges Partnership With Alta, a Personal Styling App Powered by AI
By Lisa Lockwood
“Alta, a personal styling app powered by AI that helps users figure out what to wear and what to buy, has forged a partnership with the Council of Fashion Designers of America.”
CFDA•
CFDA Partners With A.I. Personal Styling Start-up Alta
By Aldo Araujo
“Have you ever been stuck on what to wear? Well, Alta is here to help—with the help of a little artificial intelligence.”
PYMNTS•
The Future of Fashion Creativity
By PYMNTS
“At Alta, we maintain personalized AI experiences for each consumer that reflects their own unique style and point of view.”
Vogue Business•
Fashion is still trying to recreate the Clueless closet. Can AI help?
By Maghan McDowell
“Alta will use generative AI to recommend what people should wear from their closet based on details such as weather, personal style and what’s in the calendar.”