Feature Spotlight
May 28, 2026
Closet apps lack an easy way to digitize your closet, meaning you can scroll through it entirely on your phone. The ones that do, display clothing in its most uninspiring state, wrinkled on a hanger or laid onto your bed sheets in ‘okay’ lighting.
Not Alta. Our most beloved and easy-to-use feature is Prettify. Take a look at what the Alta community has said in their own words:
“I LOVE the Prettify feature — it makes everything look so clean and aesthetic”
“The Prettify feature removes backgrounds and wrinkles so your clothes look like the photos in online stores”
“I love that you add all your items and just like magic, the app "Prettifies" your photo and next you browse your "closet" and it feels like you're going shopping online.”
“And, they "Prettify" my wrinkled messy item on the hanger or on the bed and it looks brand new when in your app closet.”
Snap a photo — Prettify turns a messy shot into a brand new image that looks like it came straight from an online store.
Anyone can take a picture of their clothing in its most deflated form, and Prettify transforms it into the kind of polished image you'd expect from shopping online. Wrinkled clothing, cluttered backgrounds, and imperfect lighting become beautiful product-style images that make your digital closet feel more like an online store than a photo album.
Or, upload a selfie of your outfit and our AI stylist will isolate each individual item – shoes, hats, jackets, pants and more – then Prettify each piece automatically. We even offer bulk Prettify during the closet upload for the fastest possible setup experience.
The reason this matters is because while our clothing may not look entirely brand new, having your clothes laid out in a way that mimics the dopamine-inducing shopping experience can actually increase wearability and extend the life of the clothing we already own.